Modelo de gestión para el despliegue de estrategias organizacionales para empresas de clase mundial. Estudio de caso Nestlé Purina Pet Care Company (NPPC).

Abstract

This research aims to develop a management model for the deployment of organizational strategies for world-class companies. For this purpose it is used the case study Nestle Purina Pet Care Company (NPPC). The research methodology used is qualitative. This methodology includes a literature review and methods to implement strategies. This literature includes the Balanced Scorecard proposed by Kaplan and Norton. The strategies deployment model proposed by Saunders. The model proposed by Hoshin Kanri. The strategic criterion in excellence models such as the Malcolm Baldrige Model and the Model of Excellence EFQM. With the analysis of deployment models and deployment strategies, success factors are selected. Later secondary information from NPPC a world-class company is used in order to look for evidence of the presence of these success factors previously identified. Thus, in an empirical way, these success factors, which are presented as part of a general pattern, are prioritized. Applying the case study of NPPC ten success factors from the deployment of strategies were selected, for which sufficient evidences were found which indicates the presence of these ten factors in the daily operation of NPPC.