Diseño de un plan de negocios para la creación de una clínica de hemodiálisis en el Distrito Metropolitano de Quito

Abstract

Chronic Kidney Disease (CKD) is a pathological condition where the kidneys are unable to perform their functions with normally; patients require to be treated either by hemodialysis or by peritoneal dialysis. In Ecuador, this disease is classified as catastrophic; the State must guarantee specialized care and free cost for it. This project proposes the design of a business plan for the creation of hemodialysis clinic called EQUINOCCIO S.A, which will provide hemodialysis service for patients with CKD in the Metropolitan District of Quito (MDQ). It was identified that 15 of the private hemodialysis clinics in MDQ, a great density of these are located in the north central area; the study of patients from these clinics determined that 80% finance their treatment by the IESS and 16% with the MSP, become these institutions like potential customers. The total investment required is $543,078.81, where $336,000.00 corresponds to capital contributions; the rest will be financed with a 10 years loan. The VAN is $ 181,816.65 with a TIR of 27.41% and a 19.96% of TUR that compared with the 14.85% of TMAR result in technical, commercial and financially viable project.