Plan de Negocios para la creación de un servicio de comunicación interactivo multimedia en las unidades de taxi del Distrito Metropolitano de Quito

Abstract

Every year technology evolves and it is shown not only as an entertainment center but also as a tool, so more companies are choosing to work in this area. For this reason, it has been possible to approach companies and call their attention to resolve one of the many problems that they face in Ecuador, in the Metropolitan District of Quito, to be more specific. This solution will help them advertise aiming to consolidate clients’ loyalty while attracting new potential ones. The present project addresses the creation of an interactive multimedia communication service which will be used in taxi units in the Metropolitan District of Quito and will serve as an advertising platform. A business plan will be developed in order to have a detailed vision of the factors involved in the project, analyze market preferences, and evaluate the project’s financial feasibility. This will help to predict if the proposal of attracting consumers’ attention by giving them the chance to acquire discount coupons or sales offers from different brands will succeed. These benefits will be available through tablets installed in the Fastline taxis, which is one of the most influential companies in Quito.