Análisis de la competitividad en las pequeñas y medianas empresas del sector priorizado en el cambio de la matriz productiva: alimentos frescos y procesados, en el Distrito Metropolitano de Quito en los períodos 2013 y 2014

Abstract

This research has as main purpose to analyze and understand the level of competitiveness in Small and Medium Enterprises of the priority sector of the productive matrix changing: fresh and processed foods, in the Metropolitan District of Quito. To determine the current level of competitiveness and to know the reality of the Small and Medium Enterprises in the food and beverage sector the characterization of the sector was conducted, achieving then that this important sector is vital to the transformation of the productive matrix driven by the national government, which means that the study of this sector is necessary, since it allows to know the reality of the sector and to devote efforts to the development of this targeted sector. The level of competitiveness of the country on the model of competitiveness WEF is low both compared to the region and worldwide comparison,it is the reason why the association is important not only to the national government but also it is important to the productive sector in order to improve competitiveness. With the study of the current situation of SMEs and with determining the level of sectoral competitiveness strategies framed in their reality where established, to achieve adequate levels of competitiveness, these strategies will be aligned to changing the production model.