Estudio del Sistema de Network Marketing como alternativa al desempleo de la población femenina en Quito

Abstract

The following research pursues the study of the network marketing as an alternative to face unemployment of female population in Quito. The main reason of this work, relies on statistical data which reflects the high levels of women who are unemployed in Ecuador and the rise in sales of products which use this type of distribution in Latin America; furthermore, the sharp rate of females who work in this kind of business. Network marketing Ecuadorian reality is contrasted with the one found in Latin America, in order to corroborate the efficacy of the system. The result of this work allows to know not only the point of view of women who are part of this model and have succeeded in it, but also the ones who had worked in it but deserted after a while, using statistical analysis which reveals the reality lived in this medium. Experts’ opinions are manifested, focused on critic factors to take into account to have success in network marketing as a new alternative to the female unemployment. According the results discovered in this inquiry, the proper conclusions are made which affirm the veracity of this investigation and the suitable recommendations are presented which will allow, if applied, a solution of the problem established.