Alternativas de gestión de marca, mediante el uso de marketing digital, enfocadas en los equipos de fútbol profesional de la ciudad de Quito

Abstract

This research work uses exploratory and descriptive methodology, to analyze the current use of marketing in professional soccer teams in the city of Quito. The soccer and digital marketing in the real world are closely related, so teams use their tools and strategies to generate more revenue. The result of this work are several alternatives of brand management, which allow clubs, through the use of techniques an tools of digital marketing, offer better benefits to fans and partners.