Análisis de la competitividad de las empresas de información y comunicación del subsector CIIU-J6010: transmisiones de radio en la provincia de Pichincha en el año 2016

Abstract

This document aims to analyze the competitiveness of the companies grouped under the sub-sector CIIU-J6010, which comprise the activities of radio transmissions (radio stations), internet radio stations, radio transmission or grouping of sound programs to be transmitted by air, cable or satellite. The methodology used in this work is the one developed by the World Economic Forum (WEF), which annually publish competitiveness reports according to the ranking of the Global Competitiveness Index (GCI). This comparative analysis with respect to the country will make it possible to understand and know the factors, according to the indicated method, that make the sector competitive, what its strengths and weaknesses are, and therefore to suggest a suggestion of the appropriate strategy of the companies under analysis so that they will last in time, pushing the national economy and therefore improving the welfare of the people working in this sector of the Ecuadorian economy.