Análisis del Sector de Comercialización de Gasolinas y Diésel para el Sector Automotriz en el Ecuador y la Participación Estratégica de le Empresa Pública

Abstract

The main objective of this research project and its development is the analysis of the Gasoline and Diesel sales sector in the automotive segment of petroleum derivatives and biofuels in Ecuador, determining the importance of the participation of the Public Company of Hydrocarbons of the Ecuador in its activity of Comercializadora, as well as the generation of economic resources for the State. It has been used primary sources of information and the explanatory method, as well as the five forces of Porter, for which a study of each one of them has been carried out, based on its environment and actors of the chain of fuel commercialization for this market. According to the objectives defined in this study, EP PETROECUADOR is created according to the Law and therefore fully fulfills its functions as supplier, marketer and distribution center, defined as strategic sectors for the country and whose marketing is listed as a public service , for which the prices and margins determined by the President of the Republic of Ecuador are applied, guaranteeing opportunity, security and quality, reaching being a company that generates profitability that is transformed into economic contributions for the state coffers.