Estrategias competitivas con base en elementos de la mezcla del mercado (marketing mix) dirigida a la unidad de negocios de “Kallari” de la ciudad de Quito para el posicionamiento de la marca de chocolates “Kallari”

Abstract

This Master's thesis intends to verify the existing correlation between the psychosocial risks to which the emergency response personnel of the Corps of Firefighters of the Mejía Canton and the work performance are exposed; for which it was necessary to gather information from secondary sources in order to structure the first chapter and theoretically sustain the research. Additionally, information was collected from primary sources that allowed us to perform a Situational Diagnosis that would have a general view of the problem; In this same phase of information gathering, the surveys with closed questions were applied following the methodology CoPsoQ-istas21; and it was completed with open questions, in order to make a quantitative as well as a qualitative interpretation of the information. The EVAL 001 Form was also applied to the Chiefs and General Commander, in order to evaluate the personnel at their expense. The results of the investigation allow us to determine that in fact the personnel has a high degree of psychosocial risks, which may be affecting the performance evaluation below the optimum.