Diferencias de género en los hábitos de consumo y uso de teléfonos celulares en los estudiantes universitarios del Distrito Metropolitano de Quito. Casos de estudios: Escuela Politécnica Nacional y Pontificia Universidad Católica del Ecuador

Abstract

The present study seeks to identify gender differences in the use of cellphones of university students of the National Polytechnic School and the Pontifical Catholic University, it also seeks to estimate the frequency of use, and study the consumption habits of cell phones. The research uses a mixed methodology; with regard to the quantitative stage, information was obtained through the application of the survey of college students. With regard to the pilot phase, the simulation was created for the sale of phones in which manipulated variables in order to know the effect on the buying behavior of cellular phones. The investigation had as main results: a) The lower purchasing power the gaps of cell phone use are higher among men and women, b) The frequency with which men and women check their cell phones is between 1 to 30 minutes, c) Women most often used WhatsApp, Instagram, and Google, while men use Spotify and entertainment applications, d) Women give more importance to the brand and camera, and men give importance to the functioning and the processor.