Estudio de la movilidad humana basado en técnicas de Geomarketing en el centro norte de Quito para caracterizar su viabilidad e implementación

Abstract

This Master´s thesis intends to evaluate pedestrian mobility based on geographical techniques and tools, in the hipercentro of Quito city in Ecuador. It is based on developing a walkability index based on infraestructure and urban beautification as well as the daily pedestrian flow in the study area. The result of this work is to formulate proposals based on geostrategies to improve pedestrian mobility and also identify locations (main roads and sidewalks) with potencial to develop marketing plans. The final part of this is to characterize the mobility studies and contribute to the implementation geomarketing investigation.