Análisis de la competitividad de las pequeñas y medianas empresas dentro del Cambio de la Matriz Productiva para el Sector Priorizado Turismo, en el Distrito Metropolitano de Quito en los periodos 2013-2014

Abstract

Master this research intends to analyze the competitiveness of small and medium enterprises Prioritized Tourism Sector in the Changing Matrix Production in the Metropolitan District of Quito. To fulfill this purpose is taken as a basis conceptual models of competitiveness, is characterized by small and medium-sized enterprises Tourism Sector, a theoretical study of the five forces of Porter is done, it delves into the study of new concepts of tourism competitiveness and the variables that affect it, a model that engages the structure of this business segment and to analyze their development to achieve competitiveness is selected. The model selected through the development of a comparative matrix showed that the model fits the purpose of the research is issued by the World Economic Forum through tourism competitiveness index it combines the level of development of the country through official data and combines them with valuations obtained through surveys of industry experts, through 79 indicators and fourteen pillars with three sub-indices of competitiveness form they are: Regulatory Framework, Environment for business and Human Resources, natural and Cultural Rights a representative random sample and through 267 companies from a universe of 872 small and medium enterprises engaged in the various tourist activities of the Metropolitan District of Quito, in which the model of executive survey proposed by the World Economic Forum was applied is calculated and Weighted with the methodology proposed by the agency. What results they are thrown determined that the competitiveness of small and medium enterprises Prioritized Tourism Sector of the Metropolitan District of Quito is 3.86 out of 7 meeting under the tourism competitiveness index obtained by Ecuador which is 3.90 for the report from 2013-2014, measured by 14 pillars and 79 variables measured where the pillars are underperforming air infrastructure, tourism infrastructure and cultural resources that affect the poor performance of the sector. Subsequently strategies were created to improve the sector's competitiveness Prioritized Tourism, whichever is the competitive generic strategy of differentiation in the quality of products and services focused on setting standards of quality for all services to national and international tourists are offered and that contribute to development and growth of small and medium enterprises sector in the long term.