Análisis de una alternativa de gestión de marca, mediante el uso de buzz marketing y herramientas de marketing digital, enfocado al sector de estudios jurídicos en la ciudad de Quito

Abstract

This investigation develops a methodology that allows to analyze the reasons for which attorneys of Quito do not apply the new marketing techniques. The result of this work is an alternative of brand management, which permits law firms, with the use of word of mouth and digital advertisement tools, to generate a greater publicizing knowledge and understand of its usage, it will be reflected in a major brand positioning and as a result in an increase of its incomes, improving its effectiveness in the national law environment.