Modelo de optimización para la elaboración y comercialización de prendas de vestir bordadas a mano y producción de camisetas serigrafiadas de la empresa artesanal “Maky”.

Abstract

The Otavalean hadcraft is recognized nationally and internationally, due to the qualitu and color. During the 80´s and 90´s there was a comercial apogee for this sextor, despite the lack of professional and technical training that the owners had, they had great economic benefits. Currently the Otavalean and Ecuadorian handicrafts have had complications when entering an international market, in which they must compete in prices, quality, etc. To counteract these measures, the artisanal Company “MAKY”, a producer of hand-embroidered garments and silk-screened T-shirts, will focus on the technical suggestions, which will be persented in this work after a market research study and the application of mathematical models. Theses methods will maximize the utility, in accordance to the existing demand in the national market.