Diseñar un plan de negocios para la creación de una empresa dedicada a la producción y comercialización de equipos neonatales en el Distrito Metropolitano de Quito

Abstract

This project proposes the creation of a company dedicated to the production and commercialization of neonatal equipment in the Metropolitan District of Quito (DMQ). Based on the market study, it is identified that of the 45 health institutions with neonatology area located in the MDQ, a total of 20 are interested in acquiring the proposed neonatal incubator in their next requisition of medical equipment for this area, due to their vital signs monitoring system through non-invasive sensors and a graphical interface. The amount of investment necessary to start the operations of the new company is $ 57,185.60 dollars, the amount of which is financed by the partners with a contribution of $ 32,240.60 dollars and a five-year bank loan of $ 24,945.00 Dollars. The net present value (NPV) of the investment is $ 42,682.49 dollars, together with an internal rate of return (IRR) of 52.12% and a single rate of return (TUR) of 35.56% which reveals the financial viability of the project.