Diseño de un plan de negocios para la creación de una empresa dedicada a la producción y comercialización de leche y sustituto de arroz a partir de la quinua en la provincia de Pichincha

Abstract

This degree test is intended to evaluate the feasibility of creating a company that produces and markets milk and substitutes rice from quinoa for the province of Pichincha. It is based on 4 directions in a hybrid structure, with a mechanical linear base. The result of this document is a meaning of the issues; i) market, ii) operational work, iii) financial, iv) organizational, v) start up vi) contingency and exit, with these elements make strategies for the success of the organization with a focus on customer satisfaction with the Blue ocean principles in the organization. This model can help the organization to establish a scientific guide in the search for the development of the principles of competitive advantage, the results of this work predicted solutions for problems in the organization. The final part of this work presents some actions to start the creation of the organization.