Análisis estratégico en microempresas de zonas residenciales de la parroquia Pomasqui, que venden productos de consumo inmediato

Abstract

The objective of this project is to analyze the strategies in micro-enterprises of the residential areas of the Pomasqui Parish that sell products of immediate consumption, for this several sections have been developed. In Chapter I, an approach to the problem is presented, in addition, the theoretical foundation is detailed, which includes topics such as MSMEs, Productivity and Competitiveness, and Strategic Analysis. Chapter II, describes the methodology of the research, which is defined as descriptive, supported by the types: documentary and of field, with a qualitative approach, such as quantitative, supported in the execution of interviews and surveys for the collection of information. In Chapter III, the respective results are exposed, as well as the corresponding discussions; in addition, it points out the business strategy that covers certain guidelines to obtain a competitive advantage. Finally, in chapter IV the conclusions and recommendations derived from this work are displayed.