Desarrollo de un sistema de Inteligencia de Negocios con software libre para el análisis de una red social y sus beneficiarios

Abstract

Today social networks have become a fundamental part of social interactions, and are even used for business and digital marketing. Different organizations have devoted themselves to the study and analysis of social networks in order to determine their impact within society. The objective of this project degree is to propose a model for the analysis of social networks from the point of view of Business Intelligence, to carry out a general study of the networks and determine their most common and generic elements that allows the evaluation of most social networks through this model. For the development of the model, a previous study of different development methodologies oriented to Business Intelligence was carried out, such is the case of Hefesto 2.0. a formal study prior to the different social networks within the medium from the business perspective, and the definition of generic indicators that can be applied to the evaluation of any social network. Applying the model on the social network Red Ciudadanía Participativa (RCP) it was obtained that the largest number of registered actors within this network are in the province of Loja with 533, Carchi in turn has 467, this being the least amount of actors registered. The analysis carried out for the proposed model requires considering the different types of interactions that social networks allow their users, the contents in turn establish the type of social network to which it belongs, that is, if it is of the thematic type and on what specifically, personal networks or professional networks. Thus, it is concluded that any social network can be studied through three elements: Actors, Content and Interaction.