Análisis de la asociatividad y propuesta de mejora para el pueblo kichwa de Rukullakta

Abstract

The present project was realized with the purpose of getting to know the main challenges and strengths of the Kichwa people of Rukullakta and of the Association of Guayuseros Ruku Kawsay. In the theoretical framework, the context in which small rural farm production operates is identified. It also considers the impact of associativity within the legal scope of Ecuador and how it is aligned in the productive development of indigenous communities and associations. Additionally, the project includes an improvement proposal that analyzes the opening of guayusa-based energy drinks within the local market, and its productive and financial feasibility. The results show that the project is financially viable according to the indicators used. It is also concluded that the potential consumers are people with social and environmental awareness, who live a healthy lifestyle.