Determinación y análisis de los factores que inciden en el comportamiento de compra de equipos de automatización neumática en la provincia de Pichincha

Abstract

The purpose of this project is provide enough information to allow determining the purchasing factors of industrial companies in the province of Pichincha regarding a range of products such as pneumatic automation. In this thesis the investigator analyzed all pneumatic suppliers located in Pichincha, with this information was possible organize the competitors in competition groups, from where the competition group was chosen where the Ecuadorian Industrial Company Termoval Cia. Ltda. was the sponsor of this study. In order to locate information about importers of pneumatic equipment, necessary information for this study, the study was based on the information provided by COBUS Comercial Business, a company that provides complete information on the different importers. Additionally, information was used from the company EMIS. This company provide information about emerging markets. The information provided by this service provides a broad view of the strengths and weaknesses of the companies analyzed about financially and productively. All the previous information was completed with the surveys made to industrial clients of the province of Pichincha with the use of the online survey system SurveyMonkey. One thousand two hundred fifthy four industrial companies were identified in Pichincha, which have a classification, such as large, medium, small or micro companies, according to the Superintendency of Companies, Securities and Insurance. The population of 144 companies, defined as large, that concentrate the largest amount of sales was chosen. With this information collected, it was possible to analyze the purchase factors of pneumatic equipment in the province of Pichincha. The company Ecuatoriana Industrial Termoval Cia Ltda. can apply strategies suggested in this study.