Desarrollo de una aplicación web para la visualización y análisis de datos georeferenciados como soporte en la toma de decisiones para la empresa handytec

Abstract

In recent years the analysis of data has become a vital strategy for companies, because in this way they can be more competitive in the market in which they operate. In the case of companies of the retail type that are those specialized in the massive sale of products or services to large quantities of clients covering large cities or countries, the analysis of spatial data allows them to discover valuable information that in many cases are only detectable by viewing them and analyzing them through maps. Today there are a lot of tools to perform this type of analysis. However, many are focused on technical-level users. This project developed a Web application for visualization and analysis of spatial data as a support in decision making for the company Handytec. The developed system allows to display spatial information in a simple way by means of maps and graphs, helping the user dedicated to the decision making, executing analysis tasks without having technical knowledge. To do this, we investigated the theory related to geo-analytics, geographic information systems, web map development, user interfaces and user experience focused on map applications, allowing to develop the system by means of the Scrum, once the development was completed, functional and usability tests were carried out, obtained the expected results and considerations to improvements in this type of application.