Análisis del entorno de la industria de la moda en el ámbito textil en Ecuador

Abstract

This research work aims to carry out an analysis of the environment of the fashion industry in Ecuador. This undergraduate thesis is a pioneer in the country as there are no previous research record covering all the actors involved in the fashion industry. It is a qualitative case-to-depth study, of an exploratory descriptive type, with a cross-sectional design; documentary analysis was used for data extraction through the collection of bibliographic information and fieldwork through in-depth and semi-structured interviews, which were conducted to 10 of the main representatives of the national fashion industry actors (textile sector, fashion design, fashion marketing, textile design, indirect actors) selected under the methodology of intentional opinion sampling with expert sampling strategy; the data were classified and analyzed under the ATLAS.ti software, specific for qualitative analysis. The information needed to describe the current situation of the of study which showed that actors operate individually, without coordination or orientation towards the fashion industry and without a collective objective, nor support from the government in general, the potential and limiting factors influencing this was also identified, and the trends in which this industry is aimed and the strategies that, when analyzed and implemented by the different actors, could contribute and potentialize development.