Utilización de técnicas de análisis de textos para evaluar iniciativas sociales y ecológicas de sostenibilidad en empresas globales

Abstract

Several organizations have pointed the need of promoting Sustainable Development initiatives, highlighting the importance of seeking a balance between economic, environmental and social aspects in the activities they develop. Nowadays, there are no methods that allow us to measure if this is being achieved. In this project, we seek to show how balanced is the discourse concerning Sustainable Development that world-renowned companies present in their annual sustainability reports. The companies chosen for the study are those that have been listed in the Dow Jones index for the past 15 years. These reports were studied under an approach based on Topic Analysis, a Text Analysis method, and the Montecarlo method to achieve a representation of the Sustainable Development dimensions as they appear on the reports. The results show that, at least in the discourse, the studied companies exhibit a better dimensional balance, compared to previous studies, with a still marked prevalence towards environmental aspects.