Desarrollo de un CRM web que utiliza directrices de marketing digital para la empresa MSO

Abstract

CRM systems allow a company to have a simple tool for managing the relationship and interaction with potential customers. In a similar way, digital marketing uses this by coupling its functions to the stream of social networks and websites, obtaining as a result, the social media. Furthermore, in digital marketing the strategies are managed on a way that allow the company to organize the work and interaction with customers, one of the most used is the conversion funnel, which consists on a series of stages where the potential customer is registered en each different stage as an entity and finally he becomes a client. Based on this concepts, this degree work gives to the company MSO a tool to manage the process of the client relationship, using the conversion funnel as a strategy and coupling its current process to it.

For the successful culmination of the project, the Scrum framework was used, which allowed to carry out this work in an organized way with constant feedback from stakeholders. Similarly, for its development, the stack of technologies used were Vue Js, Strapi and MongoDB, which let the development achieve the features requested on a simple and fast way. At the end of the development of the project, the results obtained met the expectations of the stakeholders, with a percentage higher than 87% in functionality evaluations and 81, 56% in the usability tests of the CRM, which indicates that the application is easy to use and meets the expectations raised.