Estudio de las investigaciones sobre estrategia en las carreras de administración de Quito

Abstract

This degree project intends to study research on strategy in administration careers in the city of Quito during the period 2017 to 2019, which was possible through the fulfillment of the objectives of this research work, which They were to select the undergraduate theses related to the theme of strategy in the digital repositories of fifteen Quito universities, defining the authors, theoretical and methodological support of the same. The scope of this research was descriptive with a quantitative approach, since it sought to know the state of the art of the theses on strategy and present the results obtained through bibliometric indicators, which were formulated through the respective content analysis, the which served to structure the information found in categories of analysis, in turn, for the representation of the findings, descriptive statistics graphs were used, which summarize the current knowledge of the study theses. The results of the study showed that there is a greater interest in the graduates of administrative careers in carrying out strategic plans, such as business or marketing plans, which reflect an emphasis on traditional administration, specifically on the theory of the administrative process. These findings, together with the other bibliometric indicators, show that the current knowledge generated in the theses on strategy in universities is focused to a greater extent on application rather than on research on strategy.