Desarrollo de un sistema para la gestión de relación con el cliente apoyado en una aplicación móvil: restaurante Takomama.

Abstract

Nowadays, restaurants must maintain a business model adapted to society and technology, using mobile apps that allow business to improve sales and customer loyalty. Takomama is a Mexican food restaurant that started in Ambato in 2020. Like many small businesses, it did not have a mobile app that allows it to create and maintain a continuous interaction with its customers. That is why the following project aims to develop a mobile application that allows receiving orders, show promotions, and manage a frequent customer program. An application was developed due to the need of the administrators to have a means that prevents their clients from coming to the premises to make their purchases, as an added value of the business. For this application, Behavior Driven Development was used as the software development methodology. Plus, the Dart programming language and the Flutter framework were used to develop the mobile application. Also, Firebase was used as a non-relational database, managing to create an application that had a usability score of 75.46 in a survey (SUS) conducted with clients.