Aplicando la analítica de datos para analizar y visualizar el fenómeno de gentrificación como herramienta para la toma de decisiones estratégicas en ciudades

Abstract

This research proposes to visualize areas with gentrification, which is a process of urban regeneration whose purpose is to take advantage of the rise in prices due to speculation, which causes the displacement of the original population of a neighborhood for one with a higher purchasing power. A special focus was made on intermediate cities, which are those with an approximate population of 50,000 to 1 million inhabitants with a unique and representative economic activity in Ecuador that by the year 2030 will have a greater role as populations are increasing and have representative mercantile movements such as: tourist sites, industrial activities, export of fruits, flowers, livestock, or assembly of some type of household appliances. These cities are not gentrified, evidencing gentrification only in commercial areas such as the city center, unlike metropolis such as Quito and Guayaquil, which have gentrified areas from north to south in several of their neighborhoods. For this purpose, an analysis of data on intermediate cities was proposed, where gentrified areas are represented so that central governments avoid having excessive expenses in the creation of new neighborhoods and health centers, giving the opportunity to create a policy of good living that would still be on time, something that did not happen in the metropolises.