Gestión del desempeño colaborativo en redes ecuatorianas productoras de cacao en la nueva normalidad : Contextualización del Sistema de Medición del Desempeño e implementación en redes productoras de cacao de la provincia de Sucumbíos.

Abstract

The characteristics of the current market in a context of new normality make business collaboration essential; this is evident in the Ecuadorian SMEs that that belong the cocoa production sector, which are generally grouped into associations to increase their competitiveness. However, one of the main shortcomings that are evident in collaborative networks made up of SMEs is the lack of strategic planning and performance measurement that contributes to organizational growth. The purpose of this study is to design and implement a Performance Measurement System (SMD) in collaborative cocoa producing networks that act in association, located in the province of Sucumbíos. The designed or proposed SMD is based on SMD RECOP and takes three of its four stages as reference. The first phase consists of the identification of the indicators and strategic objectives of the evaluated organization. The second phase consists of the identification of strategic planning as the basis for the desired strategic objectives of the organization, in order to propose a strategic map. In the third stage, performance indicators are proposed according to the proposed strategic objectives. Finally, in the fourth stage the SMD is implemented. The main limitation of this study was the lack of resources in one of the collaborative networks evaluated, which did not allow the contextualization and subsequent implementation of a SMD. As a result, an SMD composed of eleven strategic objectives and thirteen performance indicators, which was validated and implemented in one of the collaborative networks