La innovación en procesos de distribución y el impacto en la competitividad de las grandes empresas del sector metalmecánico del Distrito Metropolitano de Quito por la influencia de la pandemia generada por el Covid-19 durante 2020-2021.

Abstract

The purpose of this Master's degree work is to analyze the impact that innovation had on distribution processes in relation to the competitiveness of large companies in the metalworking sector in the Metropolitan District of Quito (DMQ) as a product of the pandemic generated by the COVID-19 during the period 2020-2021, demonstrating the adaptability of companies in this large economic sector of the country's industry and market. The pandemic caused by COVID-19 caused in consumers and clients of companies in general a new perspective regarding how they want to receive their products or services, therefore, companies had to adapt their distribution processes (logistics) towards these new needs. This study used a descriptive and correlational type of research based on the use of Pearson's coefficient to demonstrate the correlation between the study variables; The information was collected through questionnaires applied to those responsible for the logistics process of large companies in the metalworking sector in the DMQ. It was possible to demonstrate, through statistical analysis, that there is a strong positive correlation between the variables innovation of distribution processes and competitiveness, additionally it was possible to outline a general panorama of the large companies in the metalworking sector in relation to the impact they suffered as a result of the pandemic derived from COVID-19. Finally, the present study, based on the results obtained, allowed establishing a set of strategies that will allow those who apply them to increase the competitiveness of their companies in the medium and long term.