Barreras y motivadores para la incursión en la transformación digital empresarial en el Ecuador.

Abstract

Digital Transformation (TD) is a component where people, processes and information technologies promote development focused on competitiveness, cost optimization and above all efficient decision making. Currently, TD has become a challenge for the industry in Ecuador, since its use will allow them to sustain themselves in the internal and external markets, where they can establish solid foundations for the proper execution of TD without imperatives, considering a framework corporate in accordance with strategic planning and the use of it to minimize the gap, not only in technology, but also in knowledge between developed and developing countries. The objective of this degree work is to determine the institutional barriers and motivators for the adoption of TD in companies in Ecuador, through the information obtained in interviews with the main governmental and non-governmental companies of various industries (energy, food and beverages, oil, water supply and cement). For this, semi-structured interviews were carried out with representatives of several companies where questions related to determining participation in TD were addressed, through a participatory dialogue, complemented by the analysis of documents and other sources of information and studies. Next, the responses of 11 interviewees within 10 selected leading companies in the Ecuadorian market were analyzed, obtaining their current perspective of each one in the management of TD under a neo-institutional analysis. The results of this research will be the starting point for companies to accelerate their adoption of TD, since there is no similar study and they show the lack of organizational structure, full knowledge of how to reach an effective TD and high-level involvement level to determine policies that promote this development.