Plan de negocios para la creación de una empresa dedicada a la fabricación y comercialización de un sistema de simulación para la asistencia en la conducción utilizando realimentación de fuerza en los comandos de dirección y aceleración

Abstract

This Business Plan proposes the creation of a company SimulCar Cia. Ltda., that one manufacture and market simulation systems for driving assistance using force feedback steering commands and acceleration in the Metropolitan District of Quito (DMQ), this is an innovative product in the market. It was determined that of the 25 schools of professionals and non-professionals conduct the study, 56% agree acquire the driving simulator at a price of $ 3.150,00, as a tool that complements the learning of drivers. The initial investment of $ 55,698.04, this amount is a financial mixture composed of 64% equal contribution of the three partners in the amount of $ 35,698.04 and $ 20,000.00 worth of difference will be financed by a microcredit the National Financial Corporation to 5 years and represents 36% of the investment. $ 9.542,44 NPV, IRR 18.82% and 17.50% TUR. The payback period of investment is 3 years, 5 months and 57 days and the benefit ratio - cost of 1.34, so these financial indicators give the result of a technical, commercial, legal and financially feasible enterprise.