Análisis cualitativo de la relación entre las estrategias empresariales definidas por la empresa pública Yachay y las metas de desarrollo señaladas como política pública.

Abstract

This Master's thesis aims to analyze the relationship between business strategies defined by the Public Company Yachay and development goals identified as public policy. This work demonstrated the strategic alignment between different planning tools, considering the current legal framework that applies for public companies, and stablishing the variables and criteria necessary for its implementation and monitoring. The research was conducted using qualitative approach for a study case analysis, based on data collection methods not standardized, accomplishing with the methodological rigor required for guarantee the validity of the results. It is also important to stress the importance of the strategic alignment, given that this helps public entities to establish the convergence of development goals that focus on making effective the rights of citizens, and the business objectives of the company, and vice versa, respecting the hierarchy of planning the instruments. In the final part of this work, some recommendations are pinpointed on the scope of the alignment process itself.