Análisis de la situación del comercio electrónico de las empresas ecuatorianas que ofertan productos de tecnología y artículos de consumo electrónico en internet, en Quito, durante el período 2010 – 2014

Abstract

This study aims to present the results of research, analysis of the situation of e-commerce of Ecuadorian companies offering technology products and home electronics online, in Quito, during the period 2010-2014. It refers to the study of the problem, which has influenced in the Ecuadorian International trade. It also mentions that Internet has become in the last years an important channel of information and communication highlighted in the business environment, being used as a marketing channel or supplementary of promoting the traditional channels is a system that works 24 hours a day, 365 days a year. E-commerce is studied as a new field of marketing in which goods cross borders electronically. Indeed, the development of trade with the advancement of science and new information technologies have enabled us to reach what is known as the information society. Then we talk about the definition of e-commerce as any commercial transaction made by both individuals, companies or electronic agents through digital media, in a virtual marketplace that lacks geographical and temporal boundaries and especially in the use of internet for transactions worldwide which has allowed the emergence of what is now well known as e-commerce.