Evaluación del perfil de innovación de las empresas Ecuatorianas del sector de seguros que operan en el Ecuador aplicando la metodología del “innovation scorecard©”

Abstract

This Master Thesis aims to evaluate de Innovation Profile of Ecuadorian Companies in the Insurance Sector that operate in Ecuador by applying the Innovation ScoreCard© methodology, by following the guidelines of two previous cases: one study done by the CAF, the Development Bank of Latin America, to various industries in Ecuador and the other study created by Transforme Consultants to various industries in six countries in Latin America. It is based on calculating the Innovation Coefficients that represent the quantitative measurement of the Innovation capacity of an organization, in six dimensions of the Innovation profile: Competitive Pressure to Innovate, Strategic Vision and Business Impact, Structure and Organization to Innovate, Human Profiles to Innovate, Internal Processes to innovate, and Internal Culture to Innovate. The application of the Innovation ScoreCard© as a tool, allowed the quantitative evaluation of the Innovation capabilities of the Insurance sector in Ecuador, displaying a higher willingness to innovate tan the average sectors that comprise the financial services sector. This study could help the directors and high authorities of insurance companies in Ecuador to evaluate the capabilities and obstacles within their organizations in order to invest in innovating not only their products and services, but also their adjoining processes to influence and support Ecuador society in its transition to an adequate financial planning and risk prevention so that it can become a truly resilient society.