Estudio comparativo entre analítica de datos y análisis de datos mediante un caso de estudio

Abstract

The present work shows a comparative study based on the differences between analysis and data analytics. To do this, it is proposed to carry out a search and review of the information in the different data sources that will serve as a theoretical basis to carry out the comparative study. Next, the comparison of both terms is made by creating a complete and effective comparative table that allows to clearly distinguish the differences between both terms, with the aim of using this new knowledge in the exemplification of a case study such as prediction of the winning candidate in the 2021 elections by analyzing people's sentiments expressed in tweets.

This work is organized into 4 chapters: the first chapter introduces the research, defines some important concepts for it, sets out the general objective, the specific objectives, and the hypothesis.

In the second and third chapters, respectively, the own methodology that we carry out is detailed, which includes 4 stages to follow, starting with the search of the literature, followed by the comparison of criteria, the projection of the case study and the presentation of the results of the study. case study.

Finally, the fourth chapter presents the conclusions and recommendations obtained based on the objectives set for the research.