Definición de variables que afectan el proceso de Cambio Cultural en una Entidad Financiera, a partir de la aplicación de Métodos Prospectivos.

Abstract

This research seeks determine variables that affect the process of cultural change in a financial company using prospective methods, as well as identify the group perception of the bank´s senior management, about the relationship between the define variables. The research was carried out with the application of focus groups and interviews in order to know the perception of the senior managers of the entity, these were the ones who defined the variables that they believed to be influential for the system. In addition, in this research the use of Godet´s prospective method is key, since the entity seeks to align a culture in accordance with its vision through actions carried out in the present, for this the MICMAC Method is used since it will allow to determine the key variables for the study. The results of this research were: i) there are 14 variables that managers consider influence cultural transformation. ii) The group perception of the bank´s senior management about the relationships between the defined variables that, when combining all the perceptions, provides the Direct Influence matrix. iii) There are 7 key variables for the transformation that are identified with the help of the software used. This model can help the managers of entity to work in the desired culture based on the defined key variables.