Influencia del género e individualismo en el rendimiento empresarial en el Ecuador.

Abstract

The objective of this study is to analyze the influence of gender and individualism on business performance in Ecuador. For this purpose, a cross-sectional data model is employed using information from the Entrepreneurship and Covid-19 survey conducted by researchers from the Politécnica Nacional School and the University of North Carolina Greensboro in the months of December 2020 and January 2021, the methodology applied is an ordinal multinomial logistic regression. Thus, it was tested whether gender and individualism has a negative effect on entrepreneurial performance and the results confirm that gender has a negative influence on it, that is, men obtain higher performance than women, since the performance that women are more likely to obtain is the second worst in the scale of this study. Similarly, the control variables included in the model and that have an influence are: age of the owner, age squared, children and manufacturing economic sector. Finally, the study suggests the implementation of public policies aimed at eliminating the barriers that women have to create and maintain a business, in addition to the creation of projects that promote gender equality and the suppression of the perception that men are workers by nature while women are home caregivers and therefore are less capable of being part of this field.