Plan de negocio para la creación de un salón de entretenimiento en la ciudad de Manta, provincia de Manabí

Abstract

This project correspond to a business plan elaboration about the creation of an entertainment room in Manta city, with the purpose of offer many entertainment options in one place, taking advantage of the touristic development of Manta and the population necessity to have an entertainment room where the people could practice bowling, there’s not this sport in the city. The project has 5 chapters: The first chapter is about the introduction, where it’s described the objectives, justification and the project scope. In the second chapter supports the theory about the enterprise generation and the correspondent about the elaboration of a business plan. The third chapter has a market study, a market research, a marketing plan, an operation plan, an organization plan, a financier plan, a start up plan, a contingency and exit plan, them helped to know the exigencies, preferences, and market supply and demand, sets up tactics to get clients and set up the organization structure, and with the use of indicators for making decisions, it justified the project financier viability. The fourth chapter describes the project conclusions and recommendations.