Análisis del proceso de comercialización en el mercado Iñaquito: principales actores y dinámica

Abstract

This Master's thesis analyzes social composition in the Iñaquito market (La Carolina).The popular markets from its creation to the present dynamize the economy of the city and facilitate access to any kind of consumer considering non-discriminatory places that promote interpersonal communication between its actors. This research has a non-experimental descriptive approach since it is based on the observation of demographic variables through its main actors (traders, consumers and suppliers The study was done in 2019 with structured questions so were applied to both merchants and consumers that allowed us to characterize these actors and identify the main motivations of consumers. In merchants, 78.7% of females predominate, most of them aged between 40 and 72 years, evidencing the absence of young traders who currently do not find this type of profession attractive. Income levels are relatively variable according to each section, clearly identifying enhanced and non-powered sections. Consumers predominate in the male sex 62.9%, relatively young age 20 to 45 years whose income exceeding 1000 dollars 61%, have a level of education of third and fourth level, also identified factors such as hygiene, safety, quality and access to parking lots that encourage consumption in this market. This study allowed us to make a diagnosis of the current market situation, which will be a reference for the management and implementation of improvements in the market.