Incidencia de la implementación de las tecnologías de la información (TICs) y de las estrategias de digitalización en la competitividad de las Pymes ecuatorianas.

Abstract

The objective of this research work is to determine the influence of information and communication technologies (ICTs) and digitization strategies on the competitiveness of small, medium and micro-enterprises (SMEs). The methodology consisted of applying a questionnaire to a sample of 2059 Ecuadorian SMEs, to measure the variables: i) ICTs, ii) digitization strategy, and iii) competitiveness through various items. The descriptive results showed that the use of social networks, a website and electronic banking are the ICTs that SMEs use the most. On the other hand, the Pearson correlation coefficient shows that there is a positive relationship between the variables ICTs and competitiveness, and digitalization strategy and competitiveness, with digitalization strategy being the variable with the most significant influence over ICTs on competitiveness, with a higher Pearson coefficient