La Agricultura Digital como un proceso de innovación para la Transformación Productiva del Sector Florícola Ecuatoriano.

Abstract

This research is focused on exploring the advances of digital agriculture in Ecuador and how these have contributed to the productive transformation of the national floral sector, considered this sector is very important for the Ecuadorian economy and has a high international impact, making Ecuador the third-country exports worldwide, surpassed only by the Netherlands and Colombia. Under this background, it is necessary to understand the important positioning of the floral sector in the international market, being one of the national non-oil products that generates the greatest profits for the country, due to the high quality of the flowers produced. In this context, it is necessary to understand how the national flower sector has enhanced its productivity and competitiveness, with the implementation of technological, digital, and organizational innovations across its production processes. The study presents an analysis of innovation in the national floral sector, and how this innovation, transformed into digital agriculture, has served as the driving force of sector's productive transformation. To achieve this, an analysis has been conducted on the implementation of technologies (machinery, equipment, digitization) and procedures (organizational) in the production processes of floral companies in the country. Furthermore, the study has examined the sector's ability to integrate into technological processes through innovation, with the purpose of achieving better conditions of competitiveness and growth in international markets.