Diseño de un sistema de gestión estratégica para la empresa de transportes y servicios internacionales “Transerinter S.A.”, en la ciudad de Quito.

Abstract

In a globalized environment, companies need to be vigilant and respond quickly to external changes if they want to continue to market. Strategic planning is an indispensable management tool for managers who want to lead your company better than the current situation. Transerinter SA is a company with almost two decades in the industry heavy cargo. This company has been managed from an empirical perspective. However, its growth, reputation in the industry as well as the intention of its managers to improve every day, carry it to turn into a formal management system based on proven methodologies. This research presents the results of internal and external diagnostic of Transerinter SA This is summarized in overhauling its mission and vision, as well as development of strategies and strategic objectives. These are the inputs for the construction of the Balance Scorecard. This will provide a strategic management system, designed for the needs of the company, which formalizes the administrative activities of the company, articulating the compass and tools of navigation toward meeting objectives and survival in the long term