Análisis de competitividad en las pequeñas y medianas empresas del sector priorizado en el cambio de la matriz productiva: confección y calzado, en el distrito metropolitano de quito de los periodos 2013 y 2014

Abstract

This research aims to analyze the competitiveness of SMEs in the priority in changing the productive matrix Sector: Clothing and Footwear in the Metropolitan District of Quito, DMQ. The investigation begins with an introduction of SMEs in Ecuador, the problem statement, defining the objectives of the research and development of a theoretical framework that allowed us to know and characterize this sector. The analysis is based model of competitiveness WEF, aligned to the objectives of this research; it integrates 12 pillars of competitiveness measurement. The index of competitiveness of priority sectors: Clothing and footwear in the DMQ and Ecuador is insufficient in relation to rates of other countries, thus is able to determine that there are several opportunities for improvement to boost competitiveness in changing the productive matrix in this sector. Finally raised strategies for each pillar of the WEF, focused on raising the level of competitiveness of the sector. Besides the generic segmentation strategy is emphasized as the most viable option for the development of competitiveness.