Internacionalización y Rendimiento. El caso de las Redes de Franquicias.

Abstract

Using a single-panel data set, which combines financial information and characteristics of franchises from Spain, Mexico, Colombia, Brazil, Venezuela, and France; we analyzed the franchise characteristics when it comes to expanding to foreign markets, through of logit model with panel data, in order to study the impact of the strategy on the performance of the network, during the years 2012 and 2016. The data support the hypotheses that relate the royalty rate, the franchisor experience and the institutional factor of origin country with the probability of international expansion. In addition, the estimations provide evidence that the performance of the chain increases when the internationalization strategy is taken.