Optimización de procesos mediante la aplicación de herramientas tecnológicas emergentes : Aplicación de una metodología de analítica de datos experimental en una organización sin procesos ni datos organizados

Abstract

In many organizations, especially new, minor, or those without a well-established organizational culture, the absence of defined processes can lead to significant problems in the medium and long term, such as inefficient resource utilization, task redundancy, and lack of performance indicators. These issues impact the quality, efficiency, and scalability of the company. Furthermore, the lack of organized data hinders effective management, complicates access to information, and compromises the integrity and accuracy of data. To address these challenges, the experimental methodology MIDA5 (Methodology to Improve Data Analytics through 5 Phases) is proposed. This methodology identifies process improvement opportunities, collects user-centered techniques and gamification elements, and structures the information to facilitate decision-making. MIDA5 consists of five detailed phases, each with specific objectives, defined roles, and activities to culminate in tangible outcomes. The primary objective of this work is to apply MIDA5 in an organization with undefined processes and unorganized data, using gamification and user-centered design techniques for data collection, characterizing and evaluating prioritized processes, generating database models, and applying data analytics to create a datamart. This approach aims to identify the company’s strategic processes and offer improvement opportunities that facilitate executive decision-making through computational tools adapted to user and business needs. The project focuses on Sotriplein Cia. Ltda., a company specializing in networks, information technologies, telecommunications infrastructure, audio/video, telephony, and support. Applying MIDA5 aims to improve the organization’s prioritized processes, supporting its growth based on the orderly collection of information and a better understanding of its operational and administrative needs.