Desarrollo de un sistema de anuncios digitalizados a partir de una baliza ble, el protocolo eddystone y un aplicativo multiplataforma.

Abstract

The paper industry, by deforesting large areas of forests to obtain the raw material (pulp) used to make paper, is one of the industries that contributes most to climate change. The lack of trees means that carbon dioxide in the atmosphere is not reabsorbed as part of the photosynthesis process. Paper production is also one of the largest consumers of energy which comes from non-renewable sources (Environmental Paper Network, 2018).

The present degree work aims to present a digital alternative to print advertising. This alternative consists of the implementation of a proximity marketing system (Jeon, She, Soonsawad, & Ng, 2018), an idea that is being worked on in other countries. The system consists of two cross-platform applications (with mobile focus) built with Flutter, a BLE beacon (implemented on Raspberry Pi) and Firebase as the backend of the system. The proposed alternative hopes to become a solution to the problem posed by deforestation and high energy consumption of the paper industry.