Implementación y evaluación de la metodología midano mediante la realización de analítica de datos de un centro educativo

Abstract

This integrating project intends to implement and evaluate the MIDANO Data Analytics Methodology (AdD), and contains five chapters of which, the first covers an introduction to the degree project; the second explains the MIDANO Methodology and its three phases, where phase 1 refers to the identification of sources for the extraction of knowledge in an organization, phase 2 prepares and processes the data, and phase 3 develops the mining tool of data (MD); Chapter 3 presents the case study in theeducational center where the methodology will be implemented, for which dashboards were obtained showing the expected results in the selected process, which is marketing for the promotion of the courses. Additionally, Chapter 4 allows to have a better understanding of MIDANO where it is evaluated qualitatively, showing suggestions and contributions to improve the methodology. Finally, the Chapter 5 has conclusions and recommendations of the project.