Plan de fortalecimiento del proceso productivo para Emprendimientos Rurales enfocados en la fabricación de artesanías alimentarias : fortalecimiento del proceso productivo para Emprendimientos Rurales enfocados en la fabricación de artesanías alimentarias y no alimentarias.

Abstract

Globally, entrepreneurship is synonymous with economic dynamism as it contributes to local development. Compared to other countries in the region, Ecuador stands out for its significant number of new ventures each year, primarily small food-based enterprises. Unfortunately, most of these entrepreneurships struggle to sustain themselves in the market. In this context, rural entrepreneurship emerges as an alternative to generate innovative solutions: new products, markets, or technologies that address local needs in rural areas and contribute to local development, thereby ensuring the continuity of these entrepreneurships in the market. These efforts seek opportunities for improvement. As part of this research, we focus on enhancing the production process of artisanal foods in rural communities of Chimborazo and Manabí. The study follows an exploratory-descriptive approach, involving three phases of investigation: literature review: Identifying success factors for rural entrepreneurship; on-site data collection: Interviews to understand contextual aspects of the ventures, applying the DBF model Drivers, Barriers, and Facilitators); checklists: assessing productivity aspects. All these elements contribute to developing a productive strengthening plan for each selected case. Proposed tools for productivity improvement include process mapping, workflow diagrams, operational risk matrices, and an introduction to 5S principles for plant and process enhancement.